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Real
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Collaboration Project By : Gracie-May, Clay & Kayvan
The 360 Campaign
Improving (Big Issue Vendors) lives through connection and opportunity.
A 360-degree campaign made up of a video and photographs, linked by QR codes, highlighting how a phone can change a Big Issue vendor’s life, by providing connection and opportunity, leading to digital, financial and social inclusion.
Ultimately it’s about helping people out of homelessness and poverty through empowerment
and a phone is central to facilitating that.
Our future focused video includes elements from street interviews, immersing viewers in the experience and showing the direct impact of our campaign.
The billboard campaign features a vendor at two central London locations, showing connection, positivity and hope on a sunny day.